Stock Market Quotes

Prairie Virtues

As a major grain producing and exporting country we often take it for granted that everybody knows us, what we produce and can export. But after living in Asia for so many years you quickly realize how false this perception is. Particularly in China, which became our largest grain-export destination, Australia is much better known than us despite the fact that we can get a container to China in quarter of the time, and our grain-export volumes are larger. The truth of the matter is that we are not very good in trade promotions or facilitation; Australia does a much better job.

Now both Canada and Australia are in the dog-house in China’s eyes, with trade-sanctions, even embargoes on many fronts. Whether our trade relations with China improve or not, we are determined to shoulder the promotional part of our mandate, aimed at not just China but also all other export-markets across Asia. But rather than flowery advertising campaigns, we will take an objective, professional path to reach targeted audiences -- document what we produce and export, demonstrate our potential to diversify to specialty-crops, and our identity-preservation capacities

As a “window” into the Prairie grain-economy, we will disseminate information by posting research reports and presentations -- as evidence of agronomic research, advanced farm technology, processing-handling capacity, identity-preservation and quality-standards, containerization and shipping capacity to final destinations. More than just trying to make our provinces look good, as most government web-sites try to do, we will reach out to professional audiences in targeted industries or market segments where we believe direct-sales potential lies for our specialty-crop exports

We want to present an image of the Prairies as one of the most advanced frontiers of agriculture, thus raise the region’s profile in the eyes of specialty-crop-buyers from all around the world, and to this end we intend to introduce another feature. On a regular basis we will profile farms that stand out in crop-research applications, use of advanced technology, and sustainability initiatives. We ask our followers to put their names forward, or suggest others, to be profiled in this light - naturally we will seek their consent before posting their profiles among the farms-of-the-month

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